You may know. Sales fall, traffic fluctuates, advertising suddenly "doesn't work" like it used to. That's when the natural reaction comes in: cut back. Look for savings. And often the scythe falls on the web, marketing or tools that are supposed to help you grow.
We know from experience that e-tailers in crisis take similar steps:
We get it. But this is where the vicious circle begins.
When you stop investing in what generates customers, you do the opposite of what would help.
Customers today will not forgive a slow or uninteresting website. They expect:
And it's all about presentation. About the site. About communication. It's about the impression.
The more successful ones often do something that may sound risky:
Instead of cutting back, they start investing even more in the site and content, but in a smart way.
A tool like Pobo Page Builder is a powerful ally in this regard, not because of the features, but because it gives you control over the content.
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